How To Build a Business You Can’t Wait To Work On Every Day
Forget passion. Focus on skills.
When it comes to building a business, you’ve probably heard you should follow your passion and the money will come. It’s been said (and written) by countless bloggers, writers and coaches. If you dig deep enough into my 10+ years of published work on the internet you may even find a piece where I insist it’s true. I apologise for that, because it isn’t. Passion is (sometimes) a positive thing, but sometimes a dangerous one, and building a business around something you’re passionate about is no guarantee that the money will come.
A few things to keep in mind about passion:
It wanes. Most of us have many passions over a lifetime. What were you passionate about as a child or a teenager? Collecting Pokemon cards? Your first boyfriend? Where are those passions now? Still strong? Or long abandoned?
Passion can be hard to monetize. Many of us are passionate about sport, art, music, or nature. There are jobs to be had, and businesses to be built, in those areas, but not everyone who loves music can be a professional musician, and not everyone who loves scuba diving will build a successful scuba diving business. Sometimes it’s OK to enjoy your passions on your own time.
